On October 16, 2015, German high-end watch manufacturer Glashütte Original held an official opening ceremony for its mono-brand boutique on Kai Chiu Road.
In the presence of Ms. Christina Hentschel, Vice President Marketing of Glashütte Original, Mr. Gilbert Ho, Vice President of Glashütte Original Hong Kong, as well as celebrity Ms. Grace Chan and Mr. Alex Lam, the new store was officially presented to the media and selected VIP guests. The ceremony commenced with officiating guests holding a large key shaped as Glashütte Original’s famous duplex swan-neck fine adjustment. With the guests inserting the symbolic key and lighting up a specially designed pedestal, the ceremony continued with the traditional lion dance which symbolizes blessings of good fortune and auspiciousness.
Guests were invited to explore the new spacious boutique, which combines clear Germandesign with a warm and welcoming atmosphere across its 118 m2 surface. Carefully chosen materials, an assured and stylish interior with a clearly contemporary concept render Glashütte Original’s essential features both visible and tangible. The carved metal ceiling displays the outlines of a mechanical movement while an impressive “wonder wall” showcases the numerous fine components of Glashütte Original movements, both designed to enhance the authentic atmosphere of German precision engineering.
Visitors of the boutique can appreciate more closely all of the intricately detailed andsuperbly finished components through a built-in magnifying glass. This way, the device allows guests to enjoy a visual feast of Glashütte Original’s fine craftsmanship.
In order to provide ultimate physical comfort to customers, a luxurious lounge at the rear of the boutique was designed to enhance the overall visual, emotional and personalized experience for visitors. Customers may further explore the brand’s horological excellence with a spectacular video showcase through two complementary plasma screens, which provide detailed insights into the traditional art of German watchmaking as it has been practiced in the town of Glashütte since 1845. The inauguration in Hong Kong follows a series of recent openings of new boutiques and additional points of sale of the brand such as in Beijing at Shin Kong Place or in Madrid at the famous department store El Corte Inglés.
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